Privacy policy
This Privacy Policy explains how HOMVIA LIMITED (“HOMVIA”, “we”, “us” or “our”) collects, uses, stores, shares and protects personal information when you visit our website, browse our wholesale catalogue, create an account, request information or a quotation, place an order, communicate with us, subscribe to business updates, request customer support, submit a return or refund request, or otherwise interact with our online store and services.
HOMVIA LIMITED operates as a wholesale supplier of throws, blankets and related home-textile products. Our products may be offered in wholesale packs, cartons, cases, minimum order quantities or other business purchasing quantities.
Our website and services are primarily intended for business customers, retailers, resellers, online retailers, hospitality businesses, interior and homeware businesses, organisations and professional buyers. We may process personal information relating to individuals acting on behalf of those businesses or organisations, as well as other individuals who interact with our website or services.
We process personal information in accordance with applicable United Kingdom data protection and privacy legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (PECR) and applicable amendments made by the Data (Use and Access) Act 2025.
1. Who We Are
For the purposes of applicable data protection law, the data controller is:
HOMVIA LIMITED
Company number: 17395118
Business address: 82 King Street, Manchester M2 4WQ, United Kingdom
Email: sales@homvia.store
If you have questions about this Privacy Policy, how we use your personal information, your privacy rights or a data protection complaint, please contact us at:
2. Personal Data We Collect
The personal information we collect depends on how you interact with our website, catalogue, checkout, account features, customer support channels and other services.
We may collect the following categories of personal information.
2.1 Identity and Contact Information
This may include:
-
Full name;
-
Business or organisation name;
-
Trading name;
-
Job title or position, where provided;
-
Email address;
-
Telephone number, where provided;
-
Billing address;
-
Shipping or delivery address;
-
Country, city and postcode;
-
Other contact or delivery information you provide to us.
2.2 Business and Wholesale Information
When you contact us as a wholesale customer or prospective customer, we may collect:
-
Business name and business type;
-
Products or product categories requested;
-
Requested quantities;
-
Minimum order quantity information;
-
Wholesale purchasing requirements;
-
Quote or price enquiry information;
-
Product availability enquiries;
-
Delivery requirements;
-
Commercial requirements;
-
Order planning information;
-
Communications relating to current or proposed wholesale purchases.
2.3 Order and Transaction Information
When you place or attempt to place an order, we may process:
-
Products ordered;
-
Products viewed or added to your cart;
-
Product variations where applicable;
-
Quantities ordered;
-
Wholesale pack or carton quantities;
-
Order number;
-
Order date;
-
Order value;
-
Order history;
-
Billing details;
-
Payment status;
-
Transaction confirmation information;
-
Delivery method;
-
Shipping status;
-
Tracking information;
-
Delivery instructions;
-
Returns;
-
Refunds;
-
Replacements;
-
Shortages;
-
Damaged goods claims;
-
Credit notes;
-
Complaints and order-related customer support records.
We do not intentionally store complete payment card numbers on our own systems. Payment card information is normally processed by secure third-party payment providers made available through our checkout.
2.4 Customer Account Information
Where customer accounts are available, we may process:
-
Account identifiers;
-
Login and authentication information;
-
Saved addresses;
-
Account preferences;
-
Order history;
-
Account activity;
-
Communication preferences;
-
Business information associated with your account.
2.5 Communications
We may collect and retain information contained in:
-
Contact form submissions;
-
Wholesale enquiry forms;
-
Quote requests;
-
Emails sent to us;
-
Customer support communications;
-
Product enquiries;
-
Complaints;
-
Feedback;
-
Return and refund requests;
-
Delivery enquiries;
-
Other communications between you and HOMVIA LIMITED.
2.6 Technical and Usage Information
When you use our website, certain information may be collected automatically, including:
-
IP address;
-
Browser type and version;
-
Device type;
-
Operating system;
-
Approximate location derived from your IP address;
-
Pages visited;
-
Products viewed;
-
Referring website or source;
-
Website navigation activity;
-
Cart activity;
-
Checkout activity;
-
Session information;
-
Cookie identifiers;
-
Similar online identifiers;
-
Website performance information;
-
Security and fraud-prevention information.
2.7 Marketing Information
Where applicable, we may process:
-
Newsletter or wholesale update subscription status;
-
Marketing preferences;
-
Consent records;
-
Responses to marketing communications;
-
Product or catalogue interests;
-
Email engagement information;
-
Unsubscribe requests;
-
Suppression records used to make sure we respect your decision not to receive marketing communications.
3. How We Collect Personal Data
We may collect personal information in several ways.
3.1 Directly From You
For example, when you:
-
Place an order;
-
Create an account;
-
Request a quotation;
-
Submit a wholesale enquiry;
-
Contact us;
-
Subscribe to updates;
-
Complete a form;
-
Request customer support;
-
Request a return, refund or replacement;
-
Submit feedback or a complaint.
3.2 Automatically
We may collect technical and usage information when you:
-
Visit our website;
-
Browse our catalogue;
-
View products;
-
Add products to your cart;
-
Use checkout;
-
Access your account;
-
Interact with cookies or similar technologies.
3.3 From Service Providers
We may receive personal data from companies involved in operating our business, including:
-
E-commerce platform providers;
-
Payment processors;
-
Fraud prevention providers;
-
Warehouses;
-
Suppliers;
-
Fulfilment providers;
-
Couriers;
-
Logistics companies;
-
IT and hosting providers;
-
Analytics providers;
-
Customer support providers.
3.4 From Your Business or Organisation
Where you are acting for a business or organisation, another person within that organisation may provide us with your information for purposes such as:
-
Purchasing;
-
Account management;
-
Quotations;
-
Delivery;
-
Invoicing;
-
Order administration;
-
Customer support.
3.5 From Other Third Parties
We may also receive information where reasonably necessary to:
-
Process payments;
-
Prevent fraud;
-
Verify a transaction;
-
Complete a delivery;
-
Handle a return or dispute;
-
Meet regulatory requirements;
-
Comply with legal obligations.
4. Why We Use Personal Data and Our Lawful Bases
We only process personal data where we have a lawful basis for doing so.
| Purpose | Examples | Lawful basis |
|---|---|---|
| Processing wholesale orders | Receiving, confirming and administering orders | Performance of a contract; legitimate interests |
| Wholesale enquiries and quotations | Preparing quotations, checking availability and responding to commercial enquiries | Steps before entering into a contract; legitimate interests |
| Payment processing | Processing and confirming payments and dealing with failed or disputed transactions | Performance of a contract; legitimate interests; legal obligation where applicable |
| Delivery and fulfilment | Preparing, packing, dispatching and delivering wholesale orders | Performance of a contract; legitimate interests |
| Customer support | Responding to questions and resolving order, delivery, return, refund or product issues | Performance of a contract; legitimate interests |
| Website operation | Operating our catalogue, cart, checkout, account and website functionality | Performance of a contract; legitimate interests |
| Security and fraud prevention | Preventing fraudulent transactions, misuse or unauthorised access | Legitimate interests; legal obligation where applicable |
| Accounting and tax | Maintaining invoices, transaction records and accounting information | Legal obligation |
| Legal and regulatory compliance | Responding to lawful requests and maintaining legally required records | Legal obligation |
| Business administration | Managing our customers, suppliers, commercial relationships and operations | Legitimate interests |
| Marketing | Sending wholesale product updates, catalogue updates and commercial communications | Consent or legitimate interests, depending on the circumstances |
| Analytics and improvement | Understanding website performance, product interest and customer experience | Consent where required; legitimate interests where permitted |
Where we rely on legitimate interests, those interests may include operating and protecting our business, providing efficient wholesale services, preventing fraud, managing business relationships, improving our website and responding effectively to business enquiries.
5. Information Required to Provide Our Services
Certain information is necessary for us to enter into or perform a contract with you.
For example, we normally require sufficient information to:
-
Identify the customer;
-
Process an order;
-
Issue or process transaction records;
-
Process payment;
-
Arrange delivery;
-
Communicate about an order.
If you do not provide information that is necessary to process or fulfil an order, we may not be able to accept, process or complete that order.
6. Suppliers, Warehouses and Fulfilment Partners
HOMVIA LIMITED may work with suppliers, warehouses, fulfilment providers, logistics companies, order-processing providers and courier companies in connection with our wholesale operations.
Where necessary to process or deliver an order, we may share information such as:
-
Your name;
-
Business name;
-
Delivery address;
-
Telephone number where provided;
-
Email address where reasonably necessary;
-
Order number;
-
Products ordered;
-
Quantities;
-
Delivery instructions;
-
Tracking information;
-
Information relating to a return, replacement, shortage or damaged goods claim.
We seek to limit the information shared to what is reasonably necessary for the relevant service.
Our suppliers, warehouses, fulfilment providers and couriers are not authorised by us to use customer personal information for unrelated marketing purposes.
7. E-Commerce Platform and Payment Processing
Our online store may use third-party e-commerce technology and related service providers to provide functions such as:
-
Product catalogue management;
-
Shopping cart functionality;
-
Checkout;
-
Customer accounts;
-
Order management;
-
Payment processing;
-
Fraud detection;
-
Website analytics;
-
Store security.
When you place an order, personal information may therefore be processed by our e-commerce platform, payment providers and other organisations involved in completing your transaction.
Depending on the service being provided, those organisations may act as our data processors or as independent data controllers.
Payment information is processed through secure third-party payment systems.
HOMVIA LIMITED does not intentionally collect or store complete payment card numbers on its own systems.
8. Who We Share Personal Data With
We may share personal information where necessary with categories of recipients including:
-
E-commerce platform providers;
-
Payment processors;
-
Banks and financial institutions;
-
Payment fraud and security providers;
-
Suppliers;
-
Warehouses;
-
Fulfilment providers;
-
Order-processing providers;
-
Courier and postal companies;
-
Logistics providers;
-
Hosting and IT providers;
-
Customer service providers;
-
Email and communication service providers;
-
Analytics providers;
-
Cookie and website technology providers;
-
Marketing service providers where permitted;
-
Accountants;
-
Legal advisers;
-
Auditors;
-
Compliance consultants;
-
Banks, payment providers and compliance reviewers involved in legitimate business verification or transaction reviews;
-
Government departments;
-
Courts;
-
Regulators;
-
Tax authorities;
-
Law enforcement authorities where disclosure is required or permitted by law.
We may also disclose information in connection with a genuine corporate transaction such as:
-
Merger;
-
Acquisition;
-
Sale of a business;
-
Sale of assets;
-
Investment;
-
Restructuring;
-
Insolvency process.
We do not sell personal information for money.
We do not authorise third parties to use customer personal information for their own unrelated marketing unless the individual has consented or another lawful basis applies.
9. Business Communications and Marketing
We may communicate with you about:
-
Products;
-
Wholesale availability;
-
New collections;
-
Catalogue updates;
-
Stock information;
-
Quotations;
-
Business offers;
-
Ordering information;
-
Existing commercial relationships.
Marketing communications are sent only where permitted by applicable data protection and electronic marketing laws.
Where consent is required, we will rely on consent.
Where the law permits business-to-business marketing on another lawful basis, we may rely on our legitimate interests, subject to your right to object.
You can stop receiving marketing emails at any time by:
-
Using the unsubscribe option included in the relevant communication; or
-
Contacting sales@homvia.store.
Opting out of marketing does not prevent us from sending non-marketing communications necessary for our business relationship, including:
-
Order confirmations;
-
Payment information;
-
Quote responses;
-
Shipping notifications;
-
Delivery updates;
-
Return confirmations;
-
Refund information;
-
Account notices;
-
Product safety information;
-
Important legal or contractual notices.
10. Cookies and Similar Technologies
Our website may use cookies and similar storage or access technologies.
They may be used for purposes such as:
-
Operating the website;
-
Maintaining website security;
-
Remembering cart contents;
-
Supporting checkout;
-
Remembering preferences;
-
Maintaining customer sessions;
-
Preventing fraud;
-
Measuring website performance;
-
Understanding how visitors use our website;
-
Analytics;
-
Advertising or personalisation where enabled and permitted.
Some technologies are necessary for the website or service to function properly.
Other technologies may require your consent under applicable law.
Where consent is legally required, we will request it before using the relevant non-essential cookies or similar technologies.
Where permitted by law, certain limited-functionality or low-risk technologies may be used without consent.
You may be able to manage your preferences using a cookie preference tool available on our website or through your browser settings.
Disabling certain technologies may affect the operation of:
-
Shopping carts;
-
Checkout;
-
Customer accounts;
-
Saved preferences;
-
Other website functionality.
11. International Transfers
Some of the companies that provide services to HOMVIA LIMITED may process personal information outside the United Kingdom.
This may include:
-
E-commerce platform providers;
-
Payment providers;
-
IT providers;
-
Hosting providers;
-
Customer support technology;
-
Analytics providers;
-
Logistics or other service providers.
Where personal information is transferred internationally and data protection law requires safeguards, we use an appropriate lawful transfer mechanism.
Depending on the destination and circumstances, this may include:
-
UK adequacy regulations;
-
The UK International Data Transfer Agreement;
-
The UK Addendum to the EU Standard Contractual Clauses;
-
Other recognised contractual or legal safeguards;
-
Another lawful mechanism permitted by applicable data protection legislation.
You may contact sales@homvia.store if you would like further information about safeguards relevant to your personal information.
12. How Long We Keep Personal Data
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for legitimate legal, accounting, tax, fraud-prevention and dispute-resolution purposes.
Retention periods vary depending on the information involved.
In general:
-
Order, invoice, payment, tax and accounting records may normally be retained for at least six years where required for tax or accounting purposes, and longer where legally required;
-
Wholesale enquiry and quotation records may be retained for as long as reasonably necessary to manage the enquiry and commercial relationship;
-
Customer support communications may be retained while reasonably necessary to deal with the issue and maintain appropriate business records;
-
Return, refund, replacement, damaged-goods and complaint records may be retained for as long as reasonably necessary to resolve the matter and protect our legal rights;
-
Marketing information may be retained until you unsubscribe, object or withdraw consent, as applicable;
-
We may retain limited suppression information after an unsubscribe request so that we can continue to respect your preference;
-
Technical and analytics information is retained in accordance with the settings and retention periods of the relevant technology;
-
Fraud-prevention and dispute information may be retained for as long as reasonably necessary to protect HOMVIA LIMITED, our customers and our legal rights.
When personal information is no longer reasonably required, we will delete, anonymise or otherwise securely dispose of it where appropriate.
13. How We Protect Personal Data
We use reasonable technical and organisational measures designed to protect personal information against:
-
Unauthorised access;
-
Unauthorised disclosure;
-
Loss;
-
Misuse;
-
Alteration;
-
Accidental destruction;
-
Unlawful processing.
Measures may include:
-
Secure e-commerce infrastructure;
-
Access restrictions;
-
Secure payment processing;
-
Authentication measures;
-
Website security controls;
-
Fraud-prevention systems;
-
Service-provider controls;
-
Internal data-handling procedures.
However, no website, email system, online service or internet transmission can be guaranteed to be completely secure.
You should avoid sending unnecessary confidential or sensitive information through insecure communication channels.
14. Your Data Protection Rights
Depending on the circumstances and the lawful basis on which we process your personal information, you may have rights including:
14.1 Right to Be Informed
You have the right to receive clear information about how your personal information is used.
14.2 Right of Access
You may request access to personal information that we hold about you.
14.3 Right to Rectification
You may ask us to correct personal information that is inaccurate or incomplete.
14.4 Right to Erasure
In certain circumstances, you may ask us to delete your personal information.
This right is not absolute, and we may need to retain certain information for legal, contractual or legitimate business reasons.
14.5 Right to Restrict Processing
In certain circumstances, you may request that we restrict the way we process your personal information.
14.6 Right to Data Portability
Where applicable, you may have the right to receive certain personal information in a structured, commonly used and machine-readable format or request that it be transferred to another controller.
14.7 Right to Withdraw Consent
Where we rely on consent, you may withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
14.8 Right to Object
You have the right to object to the processing of your personal information in certain circumstances.
You have an absolute right to object to the use of your personal information for direct marketing.
If you object to direct marketing, we will stop using your personal information for that purpose.
14.9 Automated Decision-Making Rights
Where applicable, you may have rights relating to significant decisions made solely through automated processing.
To exercise any applicable privacy right, contact:
We may need to request sufficient information to confirm your identity before acting on certain requests.
We will respond in accordance with the time limits required by applicable data protection law.
15. Automated Processing and Fraud Prevention
We may use automated or partially automated systems provided by payment, e-commerce, fraud-prevention or security providers.
These systems may evaluate information such as:
-
IP address;
-
Device information;
-
Billing address;
-
Shipping address;
-
Order value;
-
Order activity;
-
Transaction information;
-
Payment status;
-
Previous transaction behaviour;
-
Other fraud or security indicators.
These tools may be used to identify suspicious, fraudulent or potentially unauthorised transactions.
Where a decision based solely on automated processing produces legal or similarly significant effects and applicable data protection law requires safeguards, we will apply the safeguards required by law.
16. Data Protection Complaints
If you believe that HOMVIA LIMITED has not handled your personal information correctly, you may submit a data protection complaint to us.
Please send the complaint to:
HOMVIA LIMITED
82 King Street
Manchester M2 4WQ
United Kingdom
Email: sales@homvia.store
Please make clear that your communication is a data protection complaint and provide sufficient information for us to understand and investigate your concern.
Where reasonably necessary, we may ask for information to confirm your identity or your authority to act on behalf of another person.
We will:
-
Provide a reasonable way for you to raise a data protection complaint;
-
Acknowledge receipt of your complaint within 30 days;
-
Take appropriate steps to investigate the complaint without undue delay;
-
Keep you reasonably informed about the progress of the investigation; and
-
Inform you of the outcome of the complaint.
If you remain dissatisfied, you have the right to complain to the United Kingdom's data protection supervisory authority:
Information Commissioner's Office (ICO)
Further information about making a complaint is available through the ICO's official website at ico.org.uk.
17. Children's Privacy
Our website and wholesale services are intended primarily for businesses and professional buyers and are not directed at children.
We do not knowingly seek to collect personal information from children for wholesale purchasing purposes.
If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact:
We will review the matter and take appropriate action where required.
18. Third-Party Links
Our website may contain links to third-party websites or services, including:
-
Payment services;
-
Courier tracking websites;
-
Social media platforms;
-
Supplier or partner websites;
-
Other external services.
HOMVIA LIMITED is not responsible for the privacy policies, security or data-handling practices of independent third-party websites.
We recommend reviewing the privacy information of a third-party service before submitting personal information to it.
19. Reviews and Public Content
Where our website allows reviews, testimonials, comments or other public content, information you choose to submit for publication may become visible to other visitors.
You should avoid including unnecessary personal, confidential or sensitive information in content intended for public display.
We may moderate, remove or restrict content where reasonably necessary for legal, security or website-management purposes.
20. Business, Legal and Regulatory Checks
We may retain and process appropriate records relating to our business activity, including:
-
Orders;
-
Invoices;
-
Customer records;
-
Supplier records;
-
Payment confirmations;
-
Delivery records;
-
Customer correspondence;
-
Transaction information;
-
Compliance records.
This may be necessary for purposes including:
-
Accounting;
-
Tax compliance;
-
Banking;
-
Payment processing;
-
Fraud prevention;
-
Business verification;
-
Regulatory compliance;
-
Dispute resolution;
-
Establishing, exercising or defending legal claims.
Where reasonably required, limited information may be disclosed to:
-
Banks;
-
Payment providers;
-
Accountants;
-
Auditors;
-
Lawyers;
-
Compliance advisers;
-
Regulators;
-
Government authorities.
21. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
-
Our business;
-
Our website;
-
Our product range;
-
Our wholesale ordering process;
-
Payment methods;
-
Delivery or fulfilment arrangements;
-
Service providers;
-
Technology;
-
Applicable law;
-
Our data-handling practices.
When we make changes, we will update the “Last updated” date displayed at the beginning of this Privacy Policy.
Where required by law, we may also provide additional notice of material changes.
22. Contact Us
For questions about this Privacy Policy, your personal information, exercising your privacy rights or submitting a data protection complaint, please contact:
HOMVIA LIMITED
Company number: 17395118
82 King Street
Manchester M2 4WQ
United Kingdom
Email: sales@homvia.store